For freelancers and founders getting started
Express audit
Know where to start, at no cost.
No commitmentFree- A 1-hour video call
- Review of your current channels
- 5 written, measured priorities
- No commitment
Digital marketing
Fewer moves. More impact.
A clear plan for where to invest. Social media run every week to spread the word.
Launch priceFree express audit · from €690 · €149/month
SillageOverviewChannels90-day planSocial
MarketingOctober
vs SeptemberNew customers184+23%
Monthly revenue€24,860+12%
Cost per customer€41−22%
Free trialsLast 12 weeks
Plan starts
Where customers come from
- Google38%
- LinkedIn24%
- Newsletter16%
- Instagram14%
- Word of mouth8%
SillageQuotes and invoices for tradespeople · 2h
A quote sent from the job site, in 30 seconds. No retyping at night.
Quote no. 0412Water heater replacementLabour€1,280Sent
30 s248 reactions · 36 comments
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SillageQuotes and invoices for tradespeople
New free trialFrom the newsletter · Lyon
Scheduled3 posts this week
Sillage is a fictional start-up, created for this example.
Strategy
Know where to invest.
A clear plan, measured priorities and a course we keep together.
- 01
An honest audit
What works, what costs without paying off, what's missing.
Example · SillageGoogle Ads cost €1,200 a month for 3 customers. The newsletter didn't exist.
- 02
Priorities, not a wishlist
Five actions ranked by impact and effort.
Example · Sillage36 ideas on the table. 5 kept, ranked by impact. The other 31 can wait.
- 03
KPIs you understand
A simple dashboard, tied to your revenue.
Example · SillageOne tree of indicators, from a new customer to the month's revenue.
- 04
A realistic budget
Every channel gets a cost, a goal and a review date.
Example · Sillage€900 a month instead of €1,200, spent where customers actually come from.
- 05
A pilot beside you
A monthly check-in to adjust course, no jargon.
Example · Sillage45 minutes a month, and one decision at a time.
Try it
Express audit in 8 questions.
Answer honestly. You get your digital maturity score and your top three priorities.
1 / 8
Does your site clearly present your offer and prices?
How it works.
- Step 1
Audit
Week 1Website, social, ads, reviews, competitors: we measure everything.
- Step 2
Workshops
Week 2Your customers, their questions, their journeys, your tone.
- Step 3
90-day plan
Week 3Actions, budget, owners, indicators and content calendar.
- Step 4
Create and publish
Every weekVisuals, captions and short videos, approved by you, posted at the right time.
- Step 5
Steering
MonthlyReport, learnings, plan adjustments.
Choose your plan.
Launch pricing, all included: each plan is built for one kind of business. Subscriptions with no commitment and no setup fee. “From” prices, confirmed in the quote.
Digital strategy
For small businesses and SMEs that want a clear plan
360° strategy
The full plan, ready to execute.
From€690- Two 2-hour workshops
- Full audit of your channels
- In-depth audit of 5 competitors
- Personas and customer journeys
- 90-day action plan
- Budget per channel
- KPI dashboard, updated automatically
For SMEs and startups without a marketing lead
Monthly steering
A fractional marketing lead.
From€390/month- 45-minute monthly review
- KPI dashboard
- Coordination of all your channels
- Monthly plan adjustments
- 1 workshop per quarter
- Direct messaging access
- No commitment
Market benchmark. A digital marketing audit costs €2,000–8,000; a senior consultant €600–1,200 per day.1
Social media management
For freelancers, tradespeople and coaches
Freelancer
A steady presence on your main network.
From€149/month- 1 network
- 8 posts a month, visuals included
- Editorial line and templates included
- Monthly approved calendar
- Monthly report
- No commitment
For shops, restaurants and small businesses
Local business
Two networks, an engaged community.
From€349/month- 2 networks
- 12 posts a month, visuals included
- 4 stories or reels
- Moderation and replies
- Editorial line and templates included
- Monthly approved calendar
- Monthly report
- No commitment
For brands, online stores and SMEs
Brand
Three networks, video and a strategy.
From€690/month- 3 networks
- 20 posts a month, visuals included
- 4 edited short videos
- Moderation 7 days a week
- Monitoring and content strategy
- Editorial line and templates included
- Monthly approved calendar
- Monthly report
- No commitment
Add-ons
Extra short videoReel, TikTok or Short, editing included.
€59each
Market benchmark. Social media management costs €300–800 a month for one network freelance, €800–3,500 a month at an agency.2
VAT not applicable (French art. 293 B CGI).
Your questions.
Who is the express audit for?
Any owner who wants to know where to start: those already spending online without knowing what pays off, and those starting out who want to avoid the wrong choices. It's free, with no commitment.
What's in the 90-day plan?
Dated actions, a budget per channel, an owner for each action and the indicators to judge results.
Do you also execute the strategy?
Yes, with our other services (website, SEO, social, ads), or by coaching your team if you prefer to do it in-house.
Do I need an ad budget?
Not necessarily. The plan tells you whether ads pay off for you, and from what amount.
Which networks do you cover?
Instagram, Facebook, LinkedIn, TikTok and Pinterest. We recommend the ones where your customers actually are.
Do I approve the posts?
Yes. The month's calendar is sent to you before anything goes live, and you have the final say.
Is there a minimum commitment?
No. Our subscriptions have no commitment and no setup fee: the editorial line and templates are included. You stay because it works, month after month.
What about social ads?
It's managed under our SEA service, which covers Meta, LinkedIn and Google with the same pricing model.
Ready when you are.
Launch pricing, locked for 24 months: configure your project, ask LIAM a question or book a call with an expert.
Spread the word, every week.
Consistent social media that looks like you, while you get on with your business.
DirectConcreteNo jargon
Optimise your invoicing workflows.The quote leaves the job site. The invoice follows.to send a quote from the job site.
SillageI write my quotes in the van. The customer signs on the screen.
Karim, plumber · VénissieuxSillageSign on the screen.
SillageTip no. 12LinkedIn · Tue 9 amPublished
Backstage · KarimInstagram · Thu 12 pmPublished
Reel · the 30-second quoteInstagram · Sat 10 amScheduled
Nadia B.LinkedIn · 2:02 pm
Does it work offline too, on a site with no signal?
Sillage2:19 pm
Yes. The quote is written offline and goes out as soon as the signal is back.
Julien M.Instagram · 3:40 pm
Too pricey for a one-person business, no?
Sillage3:58 pm
€19 a month, no commitment, and a 30-day free trial. Shall we show you?
Karim L.Direct message · 5:05 pm
Do you have a deal for 3 colleagues?
Sillage5:12 pm
Yes, a team plan. We'll send it to you here.
What worksengagement rate
An editorial line
What you say, to whom, in what tone, and why.
Example · SillageThree topics, two networks, one tone. And one rule: a useful tip for every product post.
Visuals that look like you
Content consistent with your identity.
Example · SillageThree templates designed once, in Sillage's colours. You recognise a post before you read the name.
Consistency
A calendar approved monthly, published on time.
Example · SillageNovember's calendar approved on 28 October, in twenty minutes. Then Sillage stops thinking about it.
Moderation
We reply to your community, quickly and well.
Example · Sillage36 comments under the quote post, 36 replies. Most within the hour, and 4 free trials to show for it.
Clear numbers
A monthly report: what works, what we change.
Example · SillageJob-site stories do three times better than product posts. In November there will be one a week.