The essentials.
- AI cites clear, structured, consistent sources.
- A direct answer in the first paragraph improves your odds of being quoted.
- Your facts must match everywhere: site, listings, directories.
- SEO remains the base: Google is still the top traffic source.
- Nobody controls AI answers: measure, adjust, repeat.
The videos.
Chosen for this topic, with our viewing notes.
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7:58EN
Large Language Models explained briefly
The best short explanation of what a large language model is: how it's trained, why it's so fluent, and why it can be wrong.
Viewing notes
Takeaways
- An LLM predicts the next word, billions of times; it doesn't look up a database of answers.
- It learns from huge amounts of text, then is fine-tuned to behave like an assistant.
- Fluent doesn't mean accurate: human checking is still needed.
Go further
- Claude documentation (opens in a new tab) Anthropic · Documentation
- Intelligence artificielle (opens in a new tab) CNIL · Official text
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59:48EN
[1hr Talk] Intro to Large Language Models
A reference hour by a former Tesla AI director and OpenAI co-founder: training, fine-tuning, tool use, and the security risks (prompt injection).
Viewing notes
Takeaways
- Pre-training compresses much of the web into the model's parameters.
- Models do better using tools (search, calculation, code) than guessing everything.
- Prompt injection, jailbreaks, poisoned data: risks to know before automating.
Go further
- Building effective agents (opens in a new tab) Anthropic · Guide
- AI Act (opens in a new tab) Commission européenne · Official text
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8:13EN
What Is GEO and Why It Is Important in 2026
A clear introduction to GEO: how answer engines choose their sources, and how it complements classic SEO.
Viewing notes
Takeaways
- GEO aims at being cited in AI answers, not just ranked in a list of links.
- Direct answers, clear structure and structured data make your content easier to reuse.
- Authority and consistent facts across the web remain decisive.
Go further
- GEO: Generative Engine Optimization (opens in a new tab) Princeton, Georgia Tech et al. · Study
- AI features and your website (opens in a new tab) Google Search Central · Guide
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6:29EN
Google Search Gen AI Reports, Search Profiles & more (Q2 ‘26)
The official quarterly update from the Google Search team: what's changing in AI features and in Search Console. The primary source, no middleman.
Viewing notes
Takeaways
- Google documents its AI features and their effects in Search Console: follow those reports.
- Official stance: SEO fundamentals apply to AI features too, with no separate recipe.
- Quarterly announcements beat rumours when deciding a strategy.
Go further
- AI features and your website (opens in a new tab) Google Search Central · Guide
- Google Search Console (opens in a new tab) Google · Tool
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This topic is part of the paths : Get found: Google, local listing and AI · Save time: software and automation.
The resources.
- GEO: Generative Engine Optimization
The research paper that defined GEO.
Open (opens in a new tab) ↗ - AI features and your website
How Google AI Overviews and AI Mode use your site.
Open (opens in a new tab) ↗ - Google users are less likely to click on links when an AI summary appears
The measured effect of AI summaries on clicks.
Open (opens in a new tab) ↗ - Google's AI Overviews reach over 2 billion monthly users
The scale of Google's AI summaries.
Open (opens in a new tab) ↗ - AI accounts for less than 1% of search
Why organic traffic still dominates.
Open (opens in a new tab) ↗ - Overview of OpenAI crawlers
OpenAI's crawlers and how to allow or block them.
Open (opens in a new tab) ↗ - The /llms.txt file
A proposed file to guide language models.
Open (opens in a new tab) ↗ - Claude documentation
Documentation for Anthropic's Claude models.
Open (opens in a new tab) ↗ - Intelligence artificielle
The CNIL's guidance on AI and personal data.
Open (opens in a new tab) ↗ - AI Act
The EU's regulatory framework for artificial intelligence.
Open (opens in a new tab) ↗ - Tarifs des prestations GEO
What GEO services cost in France.
Open (opens in a new tab) ↗
GEO
Be part of the answer.
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