The essentials.
- A brand is a promise kept everywhere: website, social, quotes, front desk.
- The logo is one piece: colors, type and tone create recognition.
- A simple style guide is a style guide people follow.
- Check a name's availability (trademarks, domains, social) before adopting it.
- Ask for source files and a written transfer of rights.
The videos.
Chosen for this topic, with our viewing notes.
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3:49EN
What Is Branding? 4 Minute Crash Course.
Chris Do sums up the most useful definition of a brand in four minutes: not the logo, not the product, but what people feel.
Viewing notes
Takeaways
- A brand is a perception: someone's gut feeling about your company.
- The logo is only a symbol; branding is the work that shapes that perception.
- Consistency, everywhere and over time, builds trust.
Go further
- Visual Identity: Importance, Elements & Practices (opens in a new tab) Ramotion · Article
- The State of Brand Consistency (opens in a new tab) Lucidpress · Study
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2:36FR
Qu'est-ce qu'une Identité visuelle ?
A clear academic definition from France's management-education foundation: what exactly we mean by “visual identity”.
Viewing notes
Takeaways
- Visual identity is a system of signs: logo, colors, typefaces, imagery, shapes.
- Its job: to be recognized and told apart from competitors at a glance.
- It is set down in brand guidelines, so it stays identical across every medium.
Go further
- Visual Identity: Importance, Elements & Practices (opens in a new tab) Ramotion · Article
- Material Design 3: color system (opens in a new tab) Google · Guide
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9:42EN
How To Choose Fonts
Ran Segall explains how to choose and pair typefaces to match a brand's personality. Typography is half of an identity.
Viewing notes
Takeaways
- A typeface has a personality: pick it for what it says about you, not for fashion.
- Two families are enough; pair them by contrast (one for headings, one for text).
- Readability comes first, especially on mobile.
Go further
- Google Fonts Knowledge (opens in a new tab) Google Fonts · Course
- Human Interface Guidelines (opens in a new tab) Apple · Guide
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Test yourself.
A few minutes to check what you remember from this topic.
This topic is part of the paths : Launch or redesign my website · Stay compliant: GDPR, cookies, notices, trademark.
The resources.
- Visual Identity: Importance, Elements & Practices
Why visual identity builds recognition and trust.
Open (opens in a new tab) ↗ - 10 Rebranding Examples That Broke the Rules
Burberry, Old Spice, Instagram, Discord: rebrands that worked.
Open (opens in a new tab) ↗ - 2026 Creative Trends Forecast
This year's visual trends according to Adobe.
Open (opens in a new tab) ↗ - The State of Brand Consistency
What brand consistency is worth, with figures.
Open (opens in a new tab) ↗ - Protéger sa marque
Registering and protecting a trademark in France.
Open (opens in a new tab) ↗ - Human Interface Guidelines
Apple's design principles, a benchmark of clarity.
Open (opens in a new tab) ↗ - Material Design 3: color system
Building a consistent, accessible color palette.
Open (opens in a new tab) ↗ - Google Fonts Knowledge
Understanding typography, from basics to choosing a font.
Open (opens in a new tab) ↗ - Figma Resource Library
Practical guides on interface design and design systems.
Open (opens in a new tab) ↗ - Brand New
Identity redesigns from around the world, reviewed.
Open (opens in a new tab) ↗ - Coolors
Generate and test color palettes.
Open (opens in a new tab) ↗
Branding
Known at first glance.
A name, a logo and an identity that say who you are, everywhere.