The essentials.
- Without conversion tracking, a campaign flies blind.
- The ad account should stay in your name.
- The landing page matters as much as the ad.
- Compare fees at the same budget: flat, percentage or hybrid.
- Automation (Performance Max, smart bidding) needs good data.
The videos.
Chosen for this topic, with our viewing notes.
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2:03EN
Performance Max campaigns: The basics explained
Two official minutes on the campaign type Google pushes hardest: one campaign, all its channels, driven by your conversion goals.
Viewing notes
Takeaways
- Performance Max runs on Search, YouTube, Display, Gmail, Discover and Maps from a single campaign.
- Automation is only as good as your conversion tracking.
- You provide copy, images and videos; Google assembles and tests the combinations.
Go further
- Google Ads Help (opens in a new tab) Google · Documentation
- Google Skillshop (opens in a new tab) Google · Course
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9:12EN
Google Ads Tutorials: Creating a Performance Max campaign
The official step-by-step: goal, conversions, budget and bidding, asset groups, audience signals. Watch it before handing a budget to anyone.
Viewing notes
Takeaways
- Pick the goal and the conversions that matter first (lead, call, purchase).
- Audience signals steer the algorithm at the start; they don't cap delivery.
- Daily budget and bidding strategy (conversions or value) are the two settings to watch.
Go further
- Google Ads Help (opens in a new tab) Google · Documentation
- Keyword Planner (opens in a new tab) Google · Tool
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24:31EN
How to Run Meta Ads For Beginners (Meta Ads Tutorial 2026)
A complete, recent tutorial on Facebook and Instagram advertising: campaign structure, pixel, targeting, creatives, reading results.
Viewing notes
Takeaways
- Three levels: campaign (objective), ad set (audience, budget), ad (creative).
- Without the pixel or the conversions API you cannot know what an ad brings in.
- Test several creatives: the visual and the hook make the difference.
Go further
- Meta Blueprint (opens in a new tab) Meta · Course
- Conversion Rate Benchmarks (opens in a new tab) WordStream · Study
Videos are hosted by YouTube. Nothing is loaded from Google until you press play; the player then uses youtube-nocookie.com, YouTube's privacy-enhanced mode.
Test yourself.
A few minutes to check what you remember from this topic.
This topic is part of the paths : Get the word out: social and advertising.
The resources.
- Google Ads Help
Official Google Ads help.
Open (opens in a new tab) ↗ - Google Skillshop
Google's free training and certifications.
Open (opens in a new tab) ↗ - Keyword Planner
Estimate search volumes and cost per click.
Open (opens in a new tab) ↗ - Meta Blueprint
Learn Facebook and Instagram advertising.
Open (opens in a new tab) ↗ - LinkedIn Ads
LinkedIn B2B ad formats and targeting.
Open (opens in a new tab) ↗ - Conversion Rate Benchmarks
Average conversion rates by industry.
Open (opens in a new tab) ↗ - Google Ads Best Practices 2026
What AI-driven bidding has changed.
Open (opens in a new tab) ↗ - SEO vs SEA: differences, ROI and budget
When to lean on organic, when on paid.
Open (opens in a new tab) ↗ - Google's AI Max has pushed up search budgets and costs
Rising cost per click since AI arrived.
Open (opens in a new tab) ↗ - Tarifs des agences Google Ads
What agencies charge in France.
Open (opens in a new tab) ↗