The essentials.
- Pick one or two networks where your customers really are.
- Consistency beats volume: a calendar kept beats bursts.
- Reply fast: a silent brand loses customers.
- Short video is the format algorithms push most.
- Paid partnerships must be disclosed (French influencer law, 2023).
The videos.
Chosen for this topic, with our viewing notes.
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10:43FR
Stratégie social media : Comment promouvoir votre entreprise sur les réseaux sociaux en 2025 ?
A French-language method for a social presence that lasts: goals, choosing networks, calendar, analysis.
Viewing notes
Takeaways
- One or two networks, where your customers are, is enough.
- The editorial calendar is what turns good intentions into consistency.
- Analyse what truly engages and do more of it.
Go further
- Sprout Social Index (opens in a new tab) Sprout Social · Study
- Social Media Trends (opens in a new tab) Hootsuite · Study
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17:58EN
How To Use META BUSINESS SUITE For Beginners (Step-by-Step Tutorial)
Meta's free dashboard for running Facebook and Instagram in one place: publish, schedule, reply, read your stats.
Viewing notes
Takeaways
- Connect your Facebook page and Instagram business account to run everything from one screen.
- Schedule posts ahead: consistency becomes easy.
- The unified inbox helps you reply fast, which customers expect.
Go further
- Meta Business Help Center (opens in a new tab) Meta · Documentation
- Instagram for Business (opens in a new tab) Instagram · Guide
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Test yourself.
A few minutes to check what you remember from this topic.
This topic is part of the paths : Get the word out: social and advertising.
The resources.
- Digital 2026: France
Internet and social media use in France, 2026 figures.
Open (opens in a new tab) ↗ - Sprout Social Index
What consumers expect from brands on social media.
Open (opens in a new tab) ↗ - Social Media Trends
The annual social media trends report.
Open (opens in a new tab) ↗ - Meta Business Help Center
Official help for Facebook and Instagram business.
Open (opens in a new tab) ↗ - Instagram for Business
Instagram's best practices for businesses.
Open (opens in a new tab) ↗ - LinkedIn Marketing Blog
LinkedIn's B2B tips and research.
Open (opens in a new tab) ↗ - TikTok for Business
Getting started on TikTok as a brand.
Open (opens in a new tab) ↗ - Loi du 9 juin 2023 sur l'influence commerciale
What French law requires of influencers and the brands that pay them.
Open (opens in a new tab) ↗ - Influence responsable
The certificate and rules of France's advertising self-regulation body.
Open (opens in a new tab) ↗ - Canva Design School
Creating effective social visuals, step by step.
Open (opens in a new tab) ↗
Social media
There every day. Without the effort.
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